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Carlos Martins

Free Thinker, Business Strategist

My motto:

In doubt search, ask, reflect, synthetize.

Worthy reminder... 

When not working, I am... 

Enjoying life, learning, thinking, and sharing knowledge.

Carlos in one word? 


A Bit About Me

I’m a bon vivant. I enjoy good food, good wine, good conversations, and abuse the “contemplative” lifestyle. Being Portuguese and living in southern France doesn’t help – good food and good wine abound, and talkative people are the rule in both territories.


I’ve worked in different European countries and industries, assuming roles in marketing and sales teams and owning my own business. For the past few years, I’ve been extremely interested in blockchain and distributed ledger technology and in the conversations and questionings people go through in the space, be it on identity, monetary systems, finance or privacy.


Challenge-driven, intellectually curious and motivated professional, I endorse the role of devil’s advocate – an open mind, counter-intuitive, original ideas and sound reasoning are part of my attributes. Adept at understanding the big picture and envisioning solutions, while promoting prosperous environments for change and continuous progress, I leverage data, critical thinking and Digital Transformation to drive integrated solutions towards continuous improvement


My thinking is Human-centric — not neglecting other topics, but focusing on systemic approaches to improve lifes. People, Objectives, Strategy: Systems’ based strategic propositions with Humans at their core. I believe candour is the best starting point to any exchange of ideas and a foundational element for goal definition, and strategic thinking.


Today I offer my services as a Business Strategist and as an Advisor and Consultant, my activity informed by my eclectic knowledges, insights and opinions.


Tomorrow? Another occasion to ask questions, learn and share!

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Areas of Expertise

FBCG, Retail, Logistics, and Equipment Rental Industry as a Marketeer, Account Manager, Business Developer
Business Strategy / DeFi / Digital Transformation

Across the European Union; 


Supporting: two types of firms

- Startups and Small and Medium Businesses on Strategy and DLT-based Digital Transformation;

- Fintechs and Professional Services firms looking to participate in the DeFi space.

B2B: Business Strategy

B2B: Business Development

B2B: Business intelligence

B2B: Business Consultancy

Connect with
me on Social

  • LinkedIn
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