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Shannon Eastman

NextGen Business Growth & Founder NB3

My motto:

More flow, less force.

Worthy reminder... 

When not working, I am... 

Learning how to surf, snorkel and swim in the Atlantic ocean just off the coast of Ireland.

Shannon in one word? 

Energy! (a lot of energy)

A Bit About Me

Accent Canadian, passport Irish! My happy place is resolving growth for and with business owners of SMEs who operate in the top 2% of their field. They are experts, they have solutions that shift the industry, and their vision is palpable.  They are dedicated to resolving problems that affect the lives of tens of thousands, and/or they are dedicated to transforming mediocrity into excellence. 

My story began circa age 13 when I resolved to fix my dad's business growth challenges. I launched my first marketing campaign 2 weeks later and have dedicated my life to understanding how to create sustainable and profitable growth for founder/owner businesses. 

Fast forward 100-ish years later, and it turns out persistence really does pay off. Today I support financial services firms in two distinct ways:

1. growth outside the business: business development, media & influence, partnerships, PR, marketing and sales.

2. growth inside the firm: culture, leadership, vision, alignment and championing execution.

NextGen Business Growth is not just a philosophy for NB3, it's a way of life for me. It encapsulates how I live, work and play - and in the business arena? - it is one of the most effective ways to generate sustainable and profitable results I've come across. 

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Areas of Expertise

Financial Services Industry

TradFi and DeFi industry across UK, Ireland, Middle East, Emirates USA, Canada, Asia;  


Supporting: FS firms: 

- FinTechs selling into Regulated Institutions; direct and through channel partnerships.


- Professional Services firms & Subject Matter Experts, selling into Regulated  Institutions.

- FS firms moving into Web3 and resolving business models, culture, productivity and media

- Human Behaviour, Culture, Vision and team alignment while championing execution.

B2B: Business Development, Business Transformation, Business Management, Business Intelligence.

B2B: PR (being seen), Marketing (call to action) Sales (transactions), Retention & Advocacy (organic growth)

B2B: Executive Coaching, Critical Thought Leadership, Personal Brand, Professional Growth, Personal Growth, Culture Change,

B2B: Content, Media Reports, Industry Whitepapers, infographics with video, audio, text, design as formats - media design, media production, media publishing, media promotion

Connect with
me on Social

  • LinkedIn
  • Twitter
  • Facebook
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